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In today’s busy and fast-paced life, Outdoor is perfect for reaching people on the go.

Increasingly people are spending less time at home, and as a result are less exposed to traditional media like TV, radio, newspapers and magazines. By advertising on Out-of-home media you can:

  • Launch a brand, build and maintain brand awareness cost-effectively.
  • Create a big Impact and reach mass audiences cost-effectively.
  • Target specific audiences and markets with high frequency-ie, shoppers, business travellers, AB’s, teens, store catchment areas.
  • Multiply the effect of other media, by reinforcing the message over a longer period.
  • Provide a “path to purchase”, converting brand awareness into consumer purchase behaviour.
  • Branding
  • Make an impact
  • Reach mass audiences or target your message cost-effectively audience
  • Achieve sustained awareness
    Compliments other media

BRANDING POWER

You can’t look past Outdoor for branding power that can be taken from the street right through to retail points-of-purchase.
It has been demonstrated that using a brand icon in an outdoor advertisement makes it 40% more memorable than not using a brand icon, and no other medium can turn a product or service into a brand as cost-effectively as Outdoor.

New advertising spaces are created where none have been before, on the streets, Highways, CBD and sporting events to name few.

MAKE AN IMPACT

Dominant visibility, larger-than-life images and strong branding that stands out from the environment – Outdoor’s impact is largely determined by the creative.

The outdoor medium achieves great cut-through because it’s not competing with a plethora of other advertisements, as is the case with other media environments.

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REACH MASS AUDIENCES

Static outdoor provides a continuous presence 24 hours-a-day, 7 days-a-week, and reaches audiences that other media find hard and cost-prohibitive to attract, eg light tv viewers.

OUT-OF-HOME ADVERTISING

  • Is a reminder medium, when other activity tapers off.
  • Cost-effectively reaches audiences that are cost-prohibitive for other media to reach.
  • Provides a path to purchase, reinforces brand messages from other media closer to point- of-purchase.
  • Is a strategic, cost-effective way to maintain brand awareness between bursts of other media activity.

Call us now on (03) 5831 4988 for a quote or to discuss how Transad can compliment your marketing campaign….

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